Call today - 888-838-7373 or 608-838-8444


Why choose AIA?
As an independent insurance agency, AIA partners with some of the best insurance carriers around.  We represent many insurance carriers from local regional mutual insurance carriers to the stock national insurance carriers to provide outstanding insurance products and benefits to our customers.  AIA prides itself on being students of the industry by hiring insurance professionals with a wide range of experience and expertise.  We are proud of the fact that we are not just salespeople, but students of the industry able to assist our customers with the best insurance knowledge.


Welcome to Associated  Insurance Agency, Inc.  (AIA)! 

We are a full-service independent insurance agency located in McFarland, Wisconsin.  AIA was incorporated by Stephen Eddington in 1993 and has been supporting our local and surrounding community with insurance products ever since.  Our motto is; “To be the best, you must work with the best.  That’s why we want to work with you.”  AIA strives to accomplish this for our customers by providing the best customer service, the best insurance carriers and products, and the best knowledge. 

Office: 608-838-8444 or 888-838-7373

Fax: 608-838-7121



4851 Larson Beach Road, McFarland, WI 53558

What We Do

At AIA we strive to tailor insurance products for each client individually.  Each family or business is unique in their own ways and so are their insurance needs.  Our goal is to learn about our customers and help them choose the right insurance products and services for their own unique situation.  We aim to provide the best customer service level before and after the sale to make sure our customers have the best insurance experience they deserve.  Give us a call today, we look forward to the opportunity to work with you and earn your business for years to come.  We proudly serve the following areas; McFarland, Madison, Verona, Fitchburg, Stoughton, Oregon, Middleton, DeForest, Cottage Grove, and Deerfield to name a few.  We have clients all over Wisconsin and in multiple states.  We are licensed to do business in Wisconsin, Minnesota, Iowa, Illinois, Michigan and Colorado.